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Know the different types of confidence practices.

Be able to use a variety of support strategies.

Understand and be able to demonstrate movement strategies.

Know how to demonstrate and perform submerging strategies.

 Be able to demonstrate the use of equipment.

Understand Health & Safety in the aquatic learning environment.

Swimtimes Turtles stage 1 swimming for children. Learn about the steps they will take in this course!

Know how to prepare adult & infant through warm up and / or Baby massage for physical activity. 

Be able to demonstrate the use of equipment.

Swimtimes Turtles stage 2 swimming for children. Learn about the steps they will take in this course!

Know how to prepare adult & infant through warm up for physical activity. 

Swimtimes Turtles stage 3 swimming for children. Learn about the steps they will take in this course!

Swimming Lessons for 0-2 years

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Understand environment education and Health & Safety in the aquatic learning environment.

Be able to demonstrate independent Entries and Exits.

Be able to demonstrate independent confidence building techniques/skills. 

Be able to use movement and rotation strategies in an aquatic environment.

Be able to perform submerging activities independently. 

Be able to perform breathing activities independently. 

Understanding how breathing skills and streamlining assist with good body position and floating.

Understand propulsion - movement skills of arm and leg action on your back to propel backwards. 

Know how to regain ones feet to a standing position from a back position.

Be able to demonstrate the use of equipment. 

Understand healthy and safety in an aquatic environment. 

Swimtimes Prawn stage 4 swimming for children. Learn about the steps they will take in this course!

Know how to prepare adult & tot through warm up for physical activity. 

Understand spatial awareness on front and back in an Aquatic Environment.

Know the introduction songs with rhyme and actions. 

Understand how to give parental guidance & support.

Understand Propulsion – Introduction of Arm and leg action on Front and Back.

Be able to demonstrate development of Breathing Skills.

Understand developing skills to encourage learner to be independent from parent/guardian/assistant.

Know how to be more independent using Movement Skills– unaided.

Demonstrate independent entries and exits – unaided.

Be able to demonstrate confidence building techniques/ skills.

Be able to demonstrate floating techniques /skills.

Swimtimes Prawn stage 1 swimming for children. Learn about the steps they will take in this course!

Understand how to reduce parental guidance & support.

Be able to demonstrate development in the use of arms for progression.

Be able to demonstrate independent entries and exits - (with no adult support).

Be able to demonstrate independent breathing & confidence building techniques/skills. 

Understand propulsion - developing leg actions front and back.

Understand Health and Safety in the aquatic learning environment.

Swimtimes Prawn stage 2 swimming for children. Learn about the steps they will take in this course!

Understand environmental education & water safety in the aquatic learning environment.

Be able to demonstrate independent confidence building techniques/skills.

Be able to use movement & rotation strategies in an aquatic environment.

Be able to demonstrate independent breathing activities. 

Understand how streamlining assist with good body position and floating.

Understand propulsion - movement skills of arm and leg action on your front to propel forward.

Know how to regain ones feet to a standing position from a front position.

Be able to use rotation strategies in an aquatic environment. 

Be able to demonstrate and understand the use of equipment.

Swimtimes Prawn stage 3 swimming for children. Learn about the steps they will take in this course!

Swimming Lessons for toddlers aged 2-4 years old

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Know how to prepare through warm up for physical activity. 

Be able to demonstrate independent entries and exits 

Be able to demonstrate independent confidence building techniques/ skills.

Understand spatial awareness for movement on front and back in an Aquatic Environment.

 Be able to push and glide on a front and back position.

Know how to regain ones feet to a standing position from a floating position.

Understand Propulsion – movement skills of arm and leg action on your back to propel backwards.

Understand treading water and how it is used in an aquatic environment.

Understand environment education & water safety in the aquatic learning environment.

Swimtimes Eel stage 1 swimming for children. Learn about the steps they will take in this course!


Be able to push and glide on a front and back position.

Understand Propulsion - movement skills of arm and leg action on your front or back to propel forwards or backwards.

Be able to use movement & rotation strategies in an aquatics environment.

Be able to use alternating arm and leg movement strategies in an aquatic environment. 

Understand a basic Breaststroke type action in an aquatic environment.

Be able to demonstrate independent breathing techniques/skills. 

Be able to demonstrate independent submerging techniques/skills. 

Understand treading water and how it is used in an aquatic environment. 

Be able to demonstrate independent entries and exits safely.

Be able to demonstrate floating techniques/skills.

Be able to demonstrate the use of equipment & understand environment education & water safety in the aquatic learning environment.

Swimtimes Eel stage 2 swimming for children. Learn about the steps they will take in this course!


Know how to develop push and glide on a front and back position.

Understand how to use breathing techniques to increase endurance.

Know how to use Treading Water in a variety of situations in an aquatic environment.

Be able to use alternating arm movement strategies in front crawl and back crawl.

Understand a basic breaststroke type action in an aquatic environment.

Be able to demonstrate independent submerging techniques/skills.

Be able to demonstrate various floating techniques/skills.

Understand Propulsion – movement skills of arm and leg action on your front or back to propel forwards or backwards.

Swimtimes Eel stage 3 swimming for children. Learn about the steps they will take in this course!


Swimming Lessons for children aged 4+

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Developing movement skills of arm and leg action on your front or back to propel forwards or backwards.

Be able to demonstrate various floating techniques /skills.

Understand how to use breathing techniques to increase endurance and distance.

Be able to use Streamlining to refine stroke techniques and body position in an aquatic environment.

Know how to use Sculling techniques in a variety of situations in an aquatic environment.

Be able to demonstrate breaststroke leg action.

Swimtimes Pufferfish stage 1 swimming for children. Learn about the steps they will take in this course!


Be able to demonstrate breaststroke arm action.

Be able to use Streamlining to refine body position in a push and glide action on front and back. 

Know how to use submerging techniques in a variety of situations in an aquatic environment.

Understand how to use Treading Water in a variety of situations in an aquatic environment.

Swimtimes Pufferfish stage 2 swimming for children. Learn about the steps they will take in this course!

Know how to use Propulsion – alternating movement skills of arm and leg action on front crawl stroke.

Know how to use Propulsion – alternating movement skills of arm and leg action on back crawl stroke.

Know how to use Propulsion – simultaneous movement skills of arm and leg action on breast stroke.

Be able to do an introduction to Butterfly leg action technique.

 Know how to use Start / Turns & Finish techniques in a variety of strokes in an aquatic environment.

Be able to demonstrate Shallow Water Diving practices.

Swimtimes Pufferfish stage 3 swimming for children. Learn about the steps they will take in this course!

Swimming Lessons for children

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 Know how to use Propulsion – simultaneous movement skills of arm and leg action on breast stroke.

Understand how to do Butterfly arm action technique.

Know how to use Start / Turns & Finish techniques in a variety of strokes in an aquatic environment.

Understand how to use lifesaving sidestroke and lifesaving backstroke techniques as part of Survival Skills.

Understand how to use a Straddle entry for different aquatic environments.

Dependent upon venue facilities.
Understand how to use Diving practices for different aquatic environments.

Understand how to use casualty recognition techniques as part of Rescue Skills.

Understand how to use land based rescue techniques as part of Rescue Skills.

Be able to demonstrate the use of equipment & Understand environment education & water safety in the aquatic learning environment.

Swimtimes Rockfish stage 2 swimming for children. Learn about the steps they will take in this course!

Know how to perform  Butterfly full action technique.

Understand how to use lifesaving strokes, entries & exit techniques as part of Survival Skills.

Understand how to use non-contact rescue techniques as part of Rescue Skills.

Understand how to use casualty care techniques as part of Rescue Skills.

Be able to demonstrate the use of equipment 

Swimtimes Rockfish stage 3 swimming for children. Learn about the steps they will take in this course!

Be able to demonstrate Surface Diving practices, submerging underwater.

Be able to demonstrate Butterfly leg action technique.

Understand how to use side stroke techniques as part of Survival Skills.

Swimtimes Rockfish stage 1 swimming for children. Learn about the steps they will take in this course!

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Know how to prepare through warm up for physical activity.  

Know how to perform Butterfly full action technique.

Know how to use Propulsion – movement skills of arm and leg action to perform and develop the Individual Medley.

Dependent upon venue facilities.
Understand how to use submerging and  Diving practices for different aquatic environments.

Be able to demonstrate the use of equipment and to understand environment education & water safety in the aquatic learning environment.

Swimtimes Stingray stage 1 swimming for children. Learn about the steps they will take in this course!

Know how to use Propulsion – simultaneous movement skills of arm and leg action on butterfly stroke.

Know how to use Propulsion – movement skills of arm and leg action to perform the Individual Medley.

Understand how to use non-contact and contact rescue techniques as part of Rescue Skills.

Understand how to use casualty care rescue safety techniques as part of Rescue Skills.

Understand how to use rescue techniques as part of Rescue Skills and personal safety.

Swimtimes Stingray stage 2 swimming for children. Learn about the steps they will take in this course!

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Be able to demonstrate the use of equipment and Understand environment education & safety with Nautical Awareness in the aquatic learning environment.

Understand how to use support techniques techniques as part of Rescue Skills.

Swimtimes Salmon stage 1 swimming for children. Learn about the steps they will take in this course!

Understand how to use endurance & stamina in distance swimming.

 Know how to use Propulsion – alternating movement skills of arm and leg action on front crawl stroke.

Understand how to use unconscious casualty rescue techniques, casualty care and rescuer safety as part of Rescue Skills.

Swimtimes Salmon stage 2 swimming for children. Learn about the steps they will take in this course!

Understand how to use casualty management and recovery position techniques and rescuer safety as part of Rescue Skills.

Understand how to use and apply recovery position techniques and rescuer safety as part of Rescue Skills.

Swimtimes Salmon stage 3 swimming for children. Learn about the steps they will take in this course!

Swimming Lessons for children - advanced Swimmers

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Know how to use Propulsion – movement skills of arm and leg action on individual medley.

Understand how to use Emergency Signals & summon assistance as part of Survival Skills.

Understand how to use basic aid techniques for a choking adult casualty  as part of Rescue Skills.

Understand how to use submerging and  Diving practices for different aquatic environments.

Understand how to rescue an injured swimmer and use the appropriate tow techniques as part of Rescue Skills.

Be able to demonstrate the Recovery Position in line with the recommended guidelines.

Swimtimes Barracuda stage 2 swimming for children. Learn about the steps they will take in this course!


Swimtimes Barracuda stage 1 swimming for children. Learn about the steps they will take in this course!




Understanding how to use Treading Water techniques as part of Survival skills.

Understand how to use basic aid techniques for a bleeding casualty  as part of Rescue Skills.

Understand how to rescue a casualty with unknown conditions and use the Recovery Position if required as part of Rescue Skills.

Swimtimes Barracuda stage 3 swimming for children. Learn about the steps they will take in this course!


Swimming Lessons for Children - Advanced Swimmers

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ICAP

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ISSA

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The BFA

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5 Star Franchisee Satisfaction

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South Coast

I started my Swimtime franchise in 2015 but before that I was working for Swimtime. Initially I started teaching for Swimtime South Yorkshire and really enjoyed it. Unfortunately, I wasn’t able to get enough hours at the time so I left and got myself an admin job elsewhere for a while.I was then approached by the owner of the South Yorkshire franchise at the time who told me they were looking for someone to run their office at Swimtime Yorkshire and, because of my admin background, I got the gig. This gave me a bit more of an inside perspective of how the business operates.I then moved down South and the opportunity presented itself to buy the South Coast territory. With my previous knowledge of the company and a regular income from doing admin for Yorkshire to support me I felt like the time was right and I had a good footing to go for it. I continued helping with admin for the Yorkshire franchise for the first 12 months, along side running my own franchise and gradually reduced that so I was purely running my own business from 2016.I decided to start my own business because I felt like I was already doing it anyway, running someone else's business, so when the opportunity came up it felt like a natural progression to get my own business going.&nbsp;I chose franchising over setting up my own business because I was already familiar with the Swimtime brand, the people and the support that was available within the network. I felt like I was joining a family I had already been introduced to and had felt welcomed and valued by. I’ve always enjoyed swimming and working with children so it made sense to go with something I know rather than start with something completely new.I still teach swimming lessons as well as I believe it’s important to stay in touch with the customers and what we have to offer. It’s still so rewarding for me to see the smiles on the children’s faces because they've swum their first length, it feels great to know I've made a difference and that is important to me and how I run my business.I didn’t have the easiest time when I first started but, with the support of management and my peers, I’ve gotten through every time and all the challenges along the way have made me stronger. I’ve learned so much about being a business owner and I’ve been pushed to learn new skills in order to be successful on my own. This has been my greatest accomplishment since starting my business. Getting through all the tough times, when it would have been easy to throw in the towel, is something I’m really proud of.It’s onwards and upwards for me and my Swimtime franchise. Despite the challenges my business is now at a point where I know it's working and I can make it bigger and better. I will continue to learn and grow my business, no looking back.To anybody considering starting a Swimtime franchise, I would say just do it. Bite the bullet and do it. I think it’s important to have a passion for swimming, teaching, working with people and the drive to do something for yourself. You have to understand what the business is about and it's about the kids and the people we're teaching to swim; it's about giving a skill to somebody else and there's nothing more rewarding.

Justine has grown Swimtime South Coast steadily over the past years, and looks set the continue this in 2023/2024. Justine has a daughter and a cat and is very passionate about learning to swim.

Swimming Lessons in South Coast

Justine Sellmann

Contact Swimtime South Coast

Upcoming Swimming Lessons in South Coast

Accreditations & Awards

Our Swimming Awards

Tabitha & Terry Turtles

Polly Prawn

Ethan Electric Eel

Paloma Pufferfish

Rocco Rockfish

Sabina Stingray

Suki Salmon

Barry Barracuda

Tabitha & Terry Turtles

Polly Prawn

Ethan Electric Eel

Paloma Pufferfish

Rocco Rockfish

Sabina Stingray

Suki Salmon

Barry Barracuda

Meon Valley Hotel

Village Hotels Bournemouth

Village Hotels Farnborough

Village Hotels Portsmouth