Swimtime, founded in 1998, is the largest independent swim school in the UK.
Swimtime teaches swimming lessons to tens of thousands of people every week across hundreds of pools in the UK through a network of independent franchise businesses.
Our Purpose
To teach the world to swim in the most compelling and memorable way possible, ensuring the knowledge and skills are retained for life.
Our Values
Swimtime Family
- Respecting the customer
- Creating long lasting relationships
- Supporting and developing each other
Socially Responsible
- Recognising the needs of individuals
- Progressive attitude
- Socially inclusive
Raising the Standard
- Committed to the individual's potential
- Setting the tone of our profession
- Championing the highest standards
Engaging our Communities
- Recognising local interests
- Embracing cultural diversity
- Being part of the social fabric
Accreditations
British Franchise Association (BFA) - Swimtime is an accredited franchise operator, with full BFA membership.
International Swim Schools Association (ISSA) - Swimtime is not only a member of the ISSA but also an advisor.
Institute of Children's Activity Providers (ICAP) - Swimtime is an accredited member.