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Children resting by side of swimming pool

Our mission is to teach the world to swim in the most compelling and memorable way possible, ensuring the knowledge and skills are retained for life.

Swimtime, founded in 1998, is the largest independent swim school in the UK. 

Swimtime teaches swimming lessons to tens of thousands of people every week across hundreds of pools in the UK through a network of independent franchise businesses.

Our Purpose

To teach the world to swim in the most compelling and memorable way possible, ensuring the knowledge and skills are retained for life. 

Our Values

Swimtime Family

  • Respecting the customer
  • Creating long lasting relationships
  • Supporting and developing each other

Socially Responsible

  • Recognising the needs of individuals
  • Progressive attitude
  • Socially inclusive

Raising the Standard

  • Committed to the individual's potential
  • Setting the tone of our profession
  • Championing the highest standards

Engaging our Communities

  • Recognising local interests
  • Embracing cultural diversity
  • Being part of the social fabric

Accreditations

British Franchise Association (BFA) - Swimtime is an accredited franchise operator, with full BFA membership.

International Swim Schools Association (ISSA) - Swimtime is not only a member of the ISSA but also an advisor. 

Institute of Children's Activity Providers (ICAP) - Swimtime is an accredited member.

Award Winning

Swimtime has received a number of award nominations and wins in recent years:

  • BFA Awards - Franchisee: Trailblazer | Multi Unit
  • Workbuzz - Best Franchise Awards, Children's Services - Winner
  • Workbuzz - 5 Star Franchise Satisfaction - Winner
  • Elite Franchise Top 100
  • BFA Awards - Digital Transformation - Winner
  • UK Business Awards - Best Use of Technology
  • BFA Awards - Next Generation Franchisee
  • BFA Awards - Lifestyle Franchisee
  • Quality Franchise Association - Virtual Business Awards
  • UK Business Awards - Innovation of the Year / Team of the Year - Winner
  • Encouraging Women into Franchising (EWIF) - Franchisee of the Year
  • International Customer Experience Awards - Winner
  • Digital Experience Awards - Double Winner
  • BFA Awards - Social Enterprise
  • UK Active - Digital Transformation
  • Australian Swim School Association - International Swim School
  • Great Britain Entrepreneur Awards - Scale Up (Midlands)
Swimtime - BFA Franchise Awards 22 Winners
BFA Awards 2022Swimtime won the Digital Transformation Award at the British Franchise Association Awards in 2022.Credit: Image by Swimtime

Technology

Our technology places us head and shoulders above the rest. As an example, to help bring swimmers back to the pool post COVID 19, Swimtime developed MyPass, a unique contactless entry system.

 

Introducing 'My Pass'To enable safe return to Swimming after COVID 19, Swimtime developed 'My Pass', a unique contactless entry system.Credit: by Maude Design via SwimtimeLength: 28 seconds

Designed by Swimtime utilising the multi award winning FranScape platform, Swimtime has the power of cutting edge A.I. behind it to deliver not just personal swimming lessons, but an incredible all round customer experience with a simple to use customer portal that enables you to manage your information and bookings with ease.

Franscape Mobile First Design
Mobile First DesignAll of our technology takes a mobile first approach to ensure the best user experience for our customers.Credit: Image by Matthew Maude via Maude Design

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Support

Information

  • About Us
  • Blog
  • Award Scheme

Swimming Lessons

  • Baby swimming lessons
  • Children swimming lessons
  • Adult swimming lessons

Opportunities

  • Franchising
  • Teaching
  • Pool Hire

Policies

  • Privacy Policy
  • Cookie Policy
  • Terms & Conditions
  • Sitemap

© Swimtime UK Ltd 1998-2026

140b Longden Coleham, Shrewsbury, Shropshire, SY3 7DN
Institute of Children's Activity ProvidersBFA Established PartnerThe International Swim Schools Association5 Star Franchisee Satisfaction
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© Swimtime UK Ltd 1998-2026. All rights reserved.Built by Franscape.
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