Row of smiling children sat on edge of pool

Our Values

We teach swimming lessons to tens of thousands of people every week across the UK and we uphold our personal values and responsibilities with every single one.

Swimtime Family

  • Respecting the customer
  • Creating long lasting relationships
  • Supporting and developing each other
Child swimming in pool with pool noodle

Socially Responsible

  • Recognising the needs of individuals
  • Progressive attitude
  • Socially inclusive

Raising the Standard

  • Committed to the individual's potential
  • Setting the tone of our profession
  • Championing the highest standards
Elderly swimming lesson

Engaging our Communities

  • Recognising local interests
  • Embracing cultural diversity
  • Being part of the social fabric